Act-On Software recently announced record results for Q1 2012, with a 350% year-over-year revenue increase. Act-On acquired 246 new customers in Q1 2012 compared to 171 new customers added in Q4 2011.
Act-On serves a variety of client verticals and industries, with key customers including Motorola, Progressive, IBM, AssociatedBank, InsideSales.com and Liberty Tax Services.
ReachForce, a provider of cloud-based conversion acceleration software, today announced the launch of SmartForms, a real-time web site registration form solution designed to enhance and append registrant lead profiles. The solution leverages the company’s proprietary technology and a high quality business data set to help marketers optimize their marketing automation ROI.
Designed to work with leading marketing automation and CRM solutions, SmartForms is available on a subscription basis. A variety of technology companies have adopted the SmartForm solution, including Marketo, Pinstripe, ELT and ReadyTalk.
LeadMaster, a provider of web-based sales and marketing solutions, recently announced enhancements to its marketing automation platform. Available to LeadMaster resellers and consultants, the marketing automation platform is designed to enable users to automate marketing efforts, such as launching email campaigns, adding prospects to lead nurturing campaigns and reporting.
Roswell, GA-based LeadMaster offers a multi-function cloud-computing software solution for sales and marketing professionals that includes functionality to optimize key tasks, including e-marketing, click-to-call, lead management and CRM.
