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DemandGen Reports

Neolane Secures $27 Million In Funding To Expand Conversational Marketing Platform


Neolane, a provider of conversational marketing technology, today announced it has closed a $27 million financing round, led by Battery Ventures. Other investors include Auriga Partners, XAnge and Gilles Queru. 

The company said it plans to use the funding to aggressively expand its reach, particularly in North America, and enhance its sales, marketing and product development efforts.

“Neolane has successfully carved out an impressive footprint within the marketing technology space,” said Morad Elhafed, Vice President, Battery Ventures. “We are impressed with the financial discipline that drove profitability for the company in 2011, its measured approach to corporate expansion, and Neolane’s ability to drive consistent and impressive revenues.  We are optimistic about Neolane’s expansion goals and the overall future growth trajectory of this category.”

KnowledgeVision Secures $2 Million In Funding To Support Interactive Platform Growth


KnowledgeVision Systems, a provider of cloud-based tools and services for creating online, on-demand and live multimedia presentations, has closed an additional $2 million in Series A financing from a group of investors led by GrandBanks Capital. The company said it plans to use the new funds to strengthen its market positioning and support global expansion.

The Concord, MA-based company’s tools — KVStudio and Knovio — are designed to enable users to create synchronized online video and audio presentations that combine their best communicators with PowerPoint slides, web pages and applications and supplemental material, and make them available from web browsers and mobile devices anytime, anywhere.

Callidus Acquires LeadFormix To Add Marketing Automation To Cloud Platform


Callidus Software Inc. a provider of sales effectiveness and cloud computing solutions, today announced its acquisition LeadFormix, a marketing automation and lead management vendor. The company acquired LeadFormix for approximately $9 million in cash, subject to final adjustments as set forth in the Agreement, according to a company press release.

Silicon Valley-based LeadFormix offers the Marketing Automation 2.0 solution, designed to help marketers convert anonymous online visits into qualified sales leads, and determine web site visitor interest and intent. Designed to drive collaboration between marketing, inside sales and field sales, the solution also features business intelligence and data mining technology.

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