The solution formerly known as Vtrenz now has a new look to go with its new name. Silverpop Engage B2B unveiled its new Campaign Graphical User Interface (GUI) last week, which is designed to give marketers a drag-and-drop editor to create campaign flows.
Unica Corporation introduced the ROI Catalyst Program designed to help marketers quickly and effectively implement interactive marketing solutions in their own environments. Designed to showcase how interactive marketing tactics can significantly increase marketing performance, the program consists of four distinct solutions that are built around specific business scenarios. The solutions, comprised of Unica products and services, are designed for rapid implementation in the customer’s environment using the customer’s production data to deliver near-immediate business value.
With its Demandbase Stream Web tracking widget now in use by over 1,000 BtoB companies, Demandbase is releasing a new version of its Professional application with added functionality designed to enable sales teams to identify and act on sales opportunities in real time.
