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DemandGen Reports

Zimbra Improves Pipeline Efficiency By 50% Through Lead Nurturing Partnership

With a business model reliant upon driving large volumes of Web traffic, rummaging through the mass of prospects in search of quality leads is a time-consuming and tedious process. Zimbra, an open source email and collaboration software provider, needed a way to cost-effectively hone in on interested buyers and segregate leads.

One of the leading companies in next generation collaboration client that integrates email, contacts, shared calendar, instant message, documents with sharing capabilities, advanced search and VoIP into a browser-based interface. Zimbra was acquired by Yahoo! in late 2007. The company has accumulated over 41 million paid mailboxes worldwide.

USA Financial Leverages Marketing Activity Analytics To Determine Lead Value

An outpour of leads can be a bad thing—particularly when they are not qualified and/or relevant. Faced with the challenge of scaling quality, the marketing team at USA Financial was delivering hundreds of leads to sales every month—but had difficultly determining their worth.

Ada, MI-based USA Financial Marketing is an independent marketing organization that wholesales annuities and life insurance, and provides independent financial advisers marketing and financial adviser tools. The marketing technologies USA Financial employed provided no insight into its marketing programs’ effectiveness or the ROI of its marketing programs, nor were they integrated with sales technologies.

SiriusDecisions Honors Omniture & Cybersource With Integration Awards

SiriusDecisions recently named CyberSource and Omniture as recipients of its Third Annual Return on Integration (ROI) awards. Designed to recognize and celebrate superior sales and marketing alignment performance, the awards were presented by SiriusDecisions during its 2009 "Leaders and Lessons Learned" Summit held May 13-15 at the Fairmont Scottsdale Resort in Scottsdale, AZ.

The winners were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize top-line growth.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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