DemandGen Reports

Over the past four years, Infor has acquired more than 30 different software companies, helping the company grow from a little-known software vendor to one with more than 70,000 customers, $2.2 billion in annual revenue, and 9,000 employees. Now the third largest provider of business software, Infor was looking to streamline some of its increasingly complex operations. The company needed a way to distribute information to its 1,000+ sales reps and channel partners. Like other organizations, giving prospects the information they need in a timely fashion is an integral part of Infor’s business model.

Pardot, maker of the Prospect Insight marketing automation suite, recently announced the release of Web CallerID, a free application designed to help companies identify and track Web site visitors. The new app enables users to view real-time reports of companies browsing their Web site and collect in-depth data about each visitor at the micro-level.