DemandGen Reports

DemandGen Report will be launching a Special Report this August addressing the emerging trends and challenges in the email marketing category. “The Marketer’s Guide to Email Strategies,” is a compilation of industry-related trend pieces from top email marketers, analysts and vendor executives.

With prospective buyers and consumers inundated with upwards of 247 million emails per day, the guide will include key takeaways, steps and factors to help optimize your deliverability and rendering.

With the launch of its OneSource iSell application in May, Infogroup has set out to bring sales prospecting to the next level by simplifying the process of finding, prioritizing and delivering the hottest prospects directly to sales professionals. The personalized sales intelligence solution is focused on giving sales teams the ability to find the hottest opportunities and get into them before their competition.

With functionality that mirrors consumer applications such as iTunes, OneSource iSell is designed to help salespeople focus their prospecting efforts on accounts that are most likely to buy. Prospects are prioritized continuously for each salesperson based on relevance to their territory or focus area, depth of information available to quickly reach the right decision maker and changes or “sales triggers,” such as new funding or executive changes.