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DemandGen Reports

Potential Impact Of Facebook Messages On Marketing Weighed By Analysts

Screen_shot_2010-11-23_at_8.53.44_AMLast week Facebook founder Mark Zuckerberg announced the release of the social giant’s “Messages” service, which is designed to centralize communication with friends, via chats, texts and emails. By offering users the ability to create an @facebook.com email address, the service allows users to view a complete history of all communication, with “an ongoing record.

The immediate impact of Facebook Messages is expected to limited to consumer dialogue, but analysts are already wondering what impact this centralized system might have for the BtoB world.

While the unified inbox concept is not necessarily new, BtoB marketing experts agree that the surge of marketers coming up from “The Facebook era” will view marketing communication in a different light, and the familiarity with Facebook might make all the difference.

Alinean Develops ROI Calculator For Sales Enablement Solutions

Alinean, a leading provider of interactive sales and marketing tools for BtoB vendors, has developed a new ROI calculator for unified IP business communications solution provider Interactive Intelligence. The company is utilizing the ROI calculator to help its sales team quantify the value of its communication-based process automation system, Interaction Process Automation (IPA).

The Alinean ROI calculator is designed to quantify IPA prospects’ current costs and opportunities based on data associated with their existing business processes. It is then expected to calculate potential savings, payback, and other metrics based on IPA’s capabilities. The new database-driven tool can be accessed online or offline will include a more than 30-page report and summary presentation conveying the quantified value of the IPA system in CFO terms.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Manticore Technology, Zephyr 47 Announce New Partnership

Zephyr 47 and SaaS provider Manticore Technology recently announced a strategic partnership, establishing Zephyr 47 as a Manticore marketing automation consulting partner.

Without a predefined process to manage and measure the marketing funnel, the value of marketing automation can be elusive. This reaffirms the importance of marketing process to determine the value of marketing automation. Through this new partnership, Manticore customers will now benefit from Zephyr 47's in-depth knowledge of sales and marketing process to help ensure their success with marketing automation.

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