DemandGen Reports

Salesforce.com today announced its definitive agreement to acquire Heroku, a fast-growing cloud application platform for writing Ruby-based applications. The transaction of approximately $212 million is expected to finalize in Salesforce.com's fiscal fourth quarter ending Jan. 31, 2011, subject to customary closing conditions, according to a statement.

"The next era of cloud computing is social, mobile and real-time — I call it Cloud 2," said Marc Benioff, Salesforce.com Chairman and CEO. "Ruby is the language of Cloud 2, and Heroku is the leading Ruby application platform-as-a-service for Cloud 2 that is fueling this growing community. We think this acquisition will uniquely position Salesforce.com as the cornerstone for the next generation of app developers."

Demandbase, Inc. announced at Dreamforce this week that its Real-Time Identification service can now accurately identify more than one billion IP addresses, matching them to over seven million businesses. The BtoB marketing solution provider now represents more than 75% of all business web traffic across North America and Europe.

The Demandbase Real-time ID Service is designed to provide BtoB companies with unique intelligence about the identity of their visitors that is needed to optimize web conversion and make online marketing efforts more effective.