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DemandGen Reports

New Tools Changing the Demand Generation Approach

By Jeff Pedowitz, president and CEO, The Pedowitz Group

For salespeople and marketers in today’s selling environment, everything has changed.  Executives expect more from marketing than just longer lists of qualified leads — they want a measurable return on their marketing investment. They want proof that marketing activities are making a real impact on revenue.

At the same time, buyers have changed the way they buy. More often than not, prospects have researched your solution online before ever interacting with a salesperson. By the time they are ready to buy, they already know what they want and how much they are willing to pay for it.

Right90 Launches Next Gen Platform For Complex Sales Forecasting

An accurate sales forecast is key for enterprises to be able to drive growth through up-selling and cross-selling, in new products/markets/channels and aggressive response to competition while optimizing sales organizations and managing acquisitions. Right90 recently announced the availability of multi-perspective sales forecasting solutions for large, complex sales organizations. The new release offers additional capabilities, including the ability to collect and analyze forecasts by any relevant business role; change forecasts in a summarized view; and scenario modeling, which helps sales managers change variables to impact forecasts before they commit to a change.

  • Written by Demand Gen Report Team
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iContact Launches App at Dreamforce; Now Available on Salesforce AppExchange

Earlier this week at the Dreamforce Conference, iContact Corp. featured its new iContact for Salesforce on Salesforce AppExchange, the online marketplace for cloud computing applications.  iContact for Salesforce is designed to provide seamless integration of the Salesforce CRM with iContact's email marketing services. The solution enables Professional & Enterprise-level Salesforce users to create, send and track relevant and targeted emails, focused on ultimately turning leads into customers more quickly.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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