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DemandGen Reports

Demandbase Adds Account Watch App To Connect CRM Data to Web ID Service

Demandbase, a provider of marketing performance improvement solutions for BtoB marketers, has introduced Account Watch, a new feature of its Real-Time ID Service. Account Watch is designed to enable Real-time ID Service customers to connect their own CRM data to their web site, enabling companies to deliver targeted messages to visitors and trigger sales notifications in real-time.

“The ability for a company to know, in advance, when a target account from its sales and marketing database is about to visit its web site and to take action in a real-time manner to maximize the value of that visit has, until now, been nothing more than a marketer’s pipedream,” said Jeff Zabin, Chief and Research Director, Gleanster, and author of the business bestseller Precision Marketing.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Bulldog Solutions Earns Stevie Awards Nods for Demand Gen Efforts

middle_07_imageBtoB demand-generation agency Bulldog Solutions earned two finalist nominations in the fifth annual Stevie Awards for Sales & Customer Service. Bulldog has been selected as a finalist in the “Marketing Solutions–New” category for its third-party data integration solution, and Bulldog client Motorola Enterprise Mobility Business is a finalist in the “Demand Generation Program of the Year” for the Mobile Advantage 2010: Change the Game virtual tradeshow. More than 800 entries were submitted for this year’s Stevie Awards.

 

  • Written by Demand Gen Report Team
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Pedowitz Group Expands Social Marketing Expertise With Metz Consulting Deal

The Pedowitz Group (TPG), announced its acquisition of social media and social CRM consulting firm Metz Consulting. Focused on providing its marketing clients with social revenue marketing services and expertise, social media expert and author Adam Metz joins TPG as the agency’s first Director of Social Business. Fellow Metz Consulting associate Christina Fan has also joined the company as Associate Revenue Engineer.

“We are extremely proud to join The Pedowitz Group team and look forward to providing our social revenue marketing strategy to TPG clients as part of their expert revenue marketing team,” Metz said in a press release.

  • Written by Demand Gen Report Team
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