DemandGen Reports

The marketing automation momentum continues. ReachForce recently announced the closing of $4.6 million in growth financing. MK Capital, which successfully financed marketing automation vendor Aprimo, and master data management leader, Initiate Systems, led the round with participation from current ReachForce investor, GSA Venture Partners. In conjunction with the financing, Mark Koulogeorge, Managing General Partner of MK Capital, will join the ReachForce Board of Directors.

ReachForce significantly expanded its customer base in 2010, adding over 100 new customers. The company also said its Information-as-a-Service solutions saw 100% annual growth. Major customer wins included Citrix Online, Juniper Networks and Research in Motion (RIM), as well as new channel partners including Televerde, The Pedowitz Group and Ziff Davis Enterprises.

Alinean, creator of value-based interactive sales and marketing tools for BtoB vendors, announced record growth in 2010, during which the company added more than 20 new clients and increased its revenue by more than 15%. New client additions include Autodesk, BMC Software, CSC, CiRBA, Informatica, MessageSystems, PGI, Rackspace and ShoreTel.

Alinean expanded its headquarters to the landmark One Eleven building in downtown Orlando. The company also added new management with the appointment of four new vice presidents: Steve Thomas, VP of Finance & Business Operations; Peter Brooks, VP, Professional Services; Johanna Rivard, VP, Demand Center and Sales Operations; and Dan Sixsmith, VP Channel Development. For 2011, Alinean plans to continue expansion plans by adding at least seven new team members.