DemandGen Reports

Green Leads announced yesterday at the SiriusDecisions Summit its acquisition of London-based Target 250 in an effort to form a pay-for-performance demand generation company. The companies will together provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe.

"We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry,” said Michael Damphousse, CEO, Green Leads. We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top line results. Our clients are demanding that we expand our delivery to the EMEA theater, which triggered the acquisition of Target 250.”

Genius.com announced that it has surpassed 1,000 free accounts since rolling out its freemium model in August 2010. The free product is designed to offer customers an “easy entry” into advanced marketing. Genius.com said the new accounts have doubled month over month, with more than 7% converting to paying customers to date. Currently more than 1,700 companies and 20,000 users use Genius to implement effective marketing processes.