DemandGen Reports

Channelinsight Launches New Cloud-Based Application Suite

Channelinsight, a provider of cloud-based channel management solutions, announced a channel sales management suite in the cloud. The Channelinsight application suite is designed to enable organizations to effectively increase channel sales, optimize channel inventory, maximize return on incentive programs and meet compliance requirements. Channelinsight customers include: Fairchild Semiconductor, nVidia, Brocade, Enterasys Networks and Data Robotics.

Channel sales bring a set of challenges that those in direct sales don’t face. Across a range of critical metrics, an average of 2% to 4% gain in gross margin from reduced leakage is associated with price erosion and overpayment of channel price incentives, according to research from The Yankee Group. To provide necessary visibility into channel sales and inventory data, Channelinsight tracks every partner and every end-customer in each transaction.

May 18, 2011
Category: DemandGen Reports
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Kronos, F5 And Iron Mountain Honored WIth SiriusDecisions Return On Integration Awards

SiriusDecisions presented its Fifth Annual Return on Integration (ROI) Awards. during its 2011 Summit, held May 4-6 in Scottsdale, AZ, and this year’s winnners included F5 Networks, Iron Mountain and Kronos Inc.

Recognizing superior sales and marketing alignment performance, the awards The honorees were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize topline growth.

May 16, 2011
Written by Demand Gen Report Team
Category: DemandGen Reports
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DemandGen International CEO Shares Insights Into Changing Use Cases For Marketing Automation

dl-1 At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of marketing automation during his days as a marketing executive, and has helped guide the successful rollout of these tools and processes and a number of large enterprises.

During the discussion, Lewis shared insights into the changing use cases for marketing automation, as companies are now going deeper into lead management to track marketing performance and the “cold to close” impact of marketing on revenue and closed business. Tune in to this 7-minute discussion for keen insights into the changing landscape of marketing operations and lead management from one of the top thought leaders in the industry.