DemandGen Reports

Paymetric Cuts Overhead Costs Via Marketing Automation Solutions

The economic downturn caused many BtoB organizations to downsize, creating an even greater challenge to “do more with less.” By leveraging marketing automation technology, Paymetric, Inc., a provider of integrated and secure electronic payment acceptance solutions, doubled its running campaigns by tightly integrating marketing automation and CRM tools.

With less than five salespeople, Paymetric was challenged to re-energize its marketing efforts to extend campaign development and better analyze prospect behavior. Migrating from an automation system that was not cost efficient for its business model, Paymetric tapped Pardot in October 2009 to implement its automation features, including email marketing, nurturing, scoring and social media tools.

May 24, 2011
Written by Demand Gen Report Team
Category: DemandGen Reports
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Following Successful IPO Responsys Posts 56% Revenue Gain In Q1

One month after filing an IPO that raised closed to $80 million, Responsys announced first quarter revenues were up 56% to $30.1 million, from $19.4 million in the same period last year.

The provider of email and cross-channel marketing solutions saw significant gains from its professional services division, with revenue for the first quarter of 2011 reaching $9.2 million, up 102% from $4.5 million in the first quarter of 2010.

Subscription revenue for the first quarter of 2011 was $21.0 million, up 41% from $14.9 million in the first quarter of 2010.

May 23, 2011
Written by Demand Gen Report Team
Category: DemandGen Reports
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Episode#11: Tom Pisello, Founder, Alinean

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DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared some of the key takeaways from the Summit, including the increased focus on sales enablement solutions and strategies.

Noting the critical need for BtoB marketing and sales team to nurture the problem of “frugalnomics,” or more empowered, skeptical buyers, Pisello shared details about Alinean’s interactive tools designed to move buyers through the buying cycle. To speak to the new breed of BtoB buyers, Alinean offers interactive white papers, diagnostic assessment tools and ROI benefit calculators to help organizations deliver relevant, engagement offers throughout the buying cycle.