DemandGen Reports

Aprimo Integrates Mobile Module To Empower Digital Marketers Via SMS

Cloud-based integrated marketing software provider Aprimo recently added a new Mobile Marketing module to its Aprimo Marketing Studio (AMS) On Demand solution, which features integrated text messaging (SMS) capabilities to its current campaign management offering. Existing Aprimo customers can immediately begin using the new SMS capabilities.

The new solution is designed to enable users to launch SMS campaigns in four steps — create, launch, track and measure — within the AMS On Demand platform. Companies also can leverage similar segmentation, dialog and campaign measurement functions used in other digital marketing channels, including email and microsites. Aprimo currently uses the mobile module internally.

As SMS usage continues to increase globally, more companies are implementing the tactic to gain new customers, build deeper relationships and create new revenue opportunities through up-selling and cross-selling. Between 2007 and 2010, the total number of SMS messages sent globally tripled from 1.8 trillion to a staggering 6.1 trillion, according to data provided by the International Telecommunications Union. In turn, companies are looking to SMS to send messages with immediacy, brevity and ease.

July 17, 2011
Category: DemandGen Reports
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Callidus Software Acquires iCentera To Extend Cross-Selling Opportunities

Callidus Software recently announced the acquisition of iCentera, a provider of SaaS solutions for sales enablement. Financial terms of the transaction were not disclosed.

Through the acquisition, Callidus plans to integrate the SaaS-based sales enablement platform to its core pillars of sales performance management: Selection, Onboarding, Coaching and Learning and Compensation Management. Callidus said the combined solution set is positioned to enable customers to deploy insight and best practices to optimize sales and channel partner onboarding, gain predictable campaign execution and increase the effectiveness of sales campaigns to increase business opportunities.

July 15, 2011
Category: DemandGen Reports
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Act-On Reports Record Q2; Adds 137 New Customers

Act-On Software, a provider of cloud-based integration marketing platforms, announced the close of a record Q2 2011, highlighted by revenue growth of 269% over the same period last year. The company also added 137 new customers in the quarter and achieved 49% quarter over revenue growth from Q1 2011. Act-On’s total customer count is currently 300, primarily SMBs. The Beaverton, OR-based company has grown its staff by more than 200% since its first round of funding in November 2010, according to Act-On CEO Raguu Raghavan’s, who told DemandGen Report the company was on pace to reach the 300-customer mark by the close of Q2 in June 2011, when Act-On closed $10 million in Series C Funding.