Callidus Software Acquires iCentera To Extend Cross-Selling Opportunities
- Published in DemandGen Reports
Callidus Software recently announced the acquisition of iCentera, a provider of SaaS solutions for sales enablement. Financial terms of the transaction were not disclosed.
Through the acquisition, Callidus plans to integrate the SaaS-based sales enablement platform to its core pillars of sales performance management: Selection, Onboarding, Coaching and Learning and Compensation Management. Callidus said the combined solution set is positioned to enable customers to deploy insight and best practices to optimize sales and channel partner onboarding, gain predictable campaign execution and increase the effectiveness of sales campaigns to increase business opportunities.
Callidus Software's solutions are designed to manage the complete sales talent lifecycle while providing visibility into operations and financial performance. Solutions also are designed to provide users with the ability to align sales force and channel partners with their key business objectives to consistently execute on sales targets. The software has been adopted by leading companies in a range of verticals including high-tech, telecommunications, banking, insurance and pharmaceuticals.
"Sales enablement is fundamental to driving effective sales performance,” said Leslie Stretch, President and CEO, Callidus Software. “Legacy portal and content management systems have failed to deliver the usability and accessibility required to enable today's dynamic sales forces in the context of their daily work. With iCentera, we will address the information needs of today's sales force. The SaaS-based Sales Enablement Platform equips the sales force and channel with the customer, competitive, and product knowledge they need to effectively do their job — anywhere, anytime, on any device. The acquisition extends our position as leader in this vital high growth market, strengthens the value proposition of our core sales performance management suite and increases our cross selling opportunities to our two million plus users."
iCentera's platform is designed to replace static portals with a single sales enablement system, and provide companies with resources to create and distribute marketing content to sales teams, partners and customers. The platform was developed to offer efficient solutions for business users that incorporate automated content management, portal creation and built-in trend and behavior. The iCentera Mobile and integrated collaboration platform is designed to also enable sales to access subject matter when they need it most — when selling.
“With our highly complementary solution, we look forward to working with Callidus to deliver value across the sales talent lifecycle and extend our footprint into new channels and markets," said Craig Nelson, Co-Founder and President & CEO, iCentera.