LoopLogic Launches Media Sharing Platform For Content Marketing
- Published in Solution Spotlight
The proliferation of digital channels and demands for buyer-centric messaging has created a paradigm shift for marketers. LoopLogic, is a new media sharing platform designed to enable marketers to mix, share, and analyze real-time results of video and other content. The LoopLogic platform cam be integrated with existing sales, marketing, helpdesk and other business systems by mapping viewers with existing or new customer data. The solution is designed to provide B2B marketers with better insight into content marketing performance.
More than 300 beta customers have been using the we-based platform over the last six months to close the loop between their content, audience and existing tools. The LoopLogic platform is designed to enable marketers to extend the leverage from existing content and tools by utilizing a workbench to upload existing videos, wrap YouTube videos, or record a new screencast or webinar. PowerPoint, Keynote, PDF and other existing presentation content can also be uploaded and shared. Content can then can be mixed or narrated with the use of a webcam. Users can add interactive features such as polls, questions and other calls-to-action.
Users access their own LoopLogic channels to store, share and measure all of their content in a centralized place. Content can be pushed or embedded into web sites, blogs, email and social platforms. The solution also integrates with email marketing and CRM platforms, including MailChimp, Constant Contact, Campaign Monitor, Vertical Response, Exact Target and Salesforce.com. The platform also utilizes “Big Data” to uncover performance metrics and alert users of prospect behavior.
“This is a great product for sharing video and presentations,” noted Scott Guthrie, Corporate VP of Microsoft. “The recordings turn out really nice and the online player, which combines slides, speaker camera, and demos in one experience, is awesome.”