Over 45% of organizations have set higher sales quotas in 2011 as compared to 2010.  To achieve the higher quotas, successful sales leaders are focusing on increasing the productivity of their existing teams, innovative use of social media, and better sales and marketing alignment.

Concur, the market-leader in on-demand expense management solution and one of the fastest growing software companies, knows how to improve sales productivity better than most companies.  

In this webinar you will learn how Concur had adopted new techniques for sales management as well as for individual sales reps -- including an emerging "Social Selling" methodology -- to deliver better sales results, while improving productivity across the lead-to-renewal sales funnel.

Adopt these three vital sales strategies and drive better results, including:   



• Greater lead conversion rates and greater opportunity win rates
• Relevant and compelling conversations with prospects
• Better sales and marketing alignment

Speakers include:

• Andrew Gaffney, Editor, DemandGen Report
• Mike D’Onofrio, Senior Director, Major Accounts, Concur
• Greg Brush, VP of Sales and Customer Success, InsideView

On-Demand | Slidedeck

Register to Uncover the ugly truth of the cost of dirty data on your organization

Tuesday, March 15, 2011 2:00 PM - 3:00 PM EST

E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.

Join ZoomInfo and DemandGen Report as we dive deep into the recent findings of a DemandGen study that uncovers the ugly truth of the cost of Dirty Data on organizations today, including:

• 8 of 10 companies indicated that dirty data is hindering their lead generation campaigns.
• Many organizations rely on marketing/prospect data that is 20%-40% inaccurate.
• 30% of companies currently have no strategy to update inaccurate or incomplete data.

The result? Companies large and small are losing MILLIONS in potential revenue.

BONUS: Receive a copy of the in-depth eBook "Assessing the Impact of Dirty Data on Sales & Marketing Performance."

View On-Demand

Insights From Industry Leading Experts On
How To Build A Successful Demand Generation Strategy

This online roundtable features the top thought-leaders in the demand generation industry sharing insights on the steps companies large and small can take in the early stages of a marketing automation rollout in order to achieve long-term success.

Roundtable Participants:

Jeff Pedowitz, President, The Pedowitz Group

Cari Baldwin, Founder/Partner, BlueBird Strategies

Justin Gray, CEO, LeadMD

Moderator:

Andrew Gaffney, Publisher, DemandGen Report

View on Demand | Slide deck

Featuring Monique Reece, Author of the new Book “Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution”

In this fast-paced one-hour webinar, renowned business strategist, author and educator, Monique Reece, will address how the impact of content marketing can be maximized using her unique P.R.A.I.S.E. methodology (Purpose, Research, Analyze, Implement, Strategize, Evaluate/Execute).

This informative webinar will cover the following topics, among several others...

• Research proves 90% of employees don’t understand their company’s strategy. Content as internal communication is the key driver to change this.
• There are lots of “secret weapons” in the world of marketing theory. Reece’s own is expressed as her P.R.A.I.S.E. methodology – Purpose, Research, Analyze, Implement, Strategize, Evaluate/Execute – and content has a role at each phase.
• A central tenet of Real-Time Marketing is the idea that many businesses market to the wrong people. The webinar will convey “simple and proven processes” to define a company's ideal customer, as well as the pivotal role of content in identifying this target and conversing with them.
• Reece will cover the role different kinds of content play to drive communication and execution of a strong social media strategy.
• Content marketing drives the innovation process necessary for growth. The webinar provides valuable details to apply content towards this goal.
  
  

Watch On-Demand Now

Backed by the right combination of people, process and technology, today’s sophisticated BtoB marketers are engaging in conversations with their buyers. However, conversational marketing is not simple, as it demands deep dives into identifying who the prospect is; defining their role within their organization; and looking for clues from past successful conversations on how to convert more prospects into customers.
 


Join us for the insightful webinar featuring Justin Gray, CEO of LeadMD a leading consultancy which specializes in coupling cutting edge marketing concepts together with the science of marketing automation. In this webinar, Gray will pull back the curtains on marketing automation technology and present real world case studies showing how companies are succeeding by focusing on the buyer, and using  technology to enable multi-channel conversations.

White Paper: DOWNLOAD

When: ON-DEMAND

Webinar Slide Deck:

Marketers are increasingly understanding the importance of migrating from a “One Size Fits All” mentality to a “behaviorally targeted” approach to marketing. But jumping into Marketing Automation and Lead Nurturing can be a tough terrain to navigate. This webinar will provide a roadmap for taking the necessary baby steps to success..

When: ON-DEMAND

Webinar Slide Deck:

The rules of engagement for demand generation are changing. Prospects are now more dependent on a collaborative process when they choose a solution provider. Given these new dynamics, marketers are finding greater success with tools and platforms that enable sharing of content in real-time and in convenient and easy-to-access environments. Is your company tapping into the power of community marketing to power your demand generation campaigns? Are you making it easy for your customers and prospects to share their experiences with peers?

Spend a worthwhile hour with demand generation/interactive marketing gurus Andrew Gaffney and Mark Szelenyi to learn:

• How to tap into the explosive growth of the business social sphere
• How to connect web events and social media effectively for better engagement
• How sharing tools and peer-to-peer connectivity impact the success of demand generation
• How marketers are using online events as tools for lead qualification and lead nurturing

Andrew and Mark will provide you with actionable strategies and tactics around collaborative marketing and social demand generation that you can implement right away. And they’ll share some real world examples of how marketers like you are improving their prospecting results by integrating social tools into their online marketing and engagment.

When: ON-DEMAND

Webinar Slide Deck: