As businesses slowly start to reopen, B2B marketers will be tasked to reignite their business operations and identify when their target accounts are ready to do business again.
Intercom, a customer relationship platform, has launched 20+ new features to deliver enterprise-grade efficiency to support teams, boost their performance and scale to conversational support.
Gifting platform Sendoso has added two new features to its platform – Address Confirmation and Sendoso Choice. These features aim to help businesses engage their customers throughout the buyer’s journey to drive revenue, engagement and personalization in their gifting processes.
Now more than ever, marketers are competing for customers’ attention. With many professionals working from home, not only are you up against the internet, but you are angling for time in the midst of your customers’ workloads, emails, children, pets, laundry and whatever else is going on in their lives.
Qualified, a conversational marketing platform, announced a $12 million Series A funding round led by Norwest Venture Partners and other participating investors, including Salesforce Ventures and Redpoint Ventures. The funding brings the company’s total to $17 million and will be used to continue to develop conversational marketing offerings to meet growing demand in the Salesforce ecosystem.
COVID-19 has caused many B2B marketers to double down on ABM and engage their audiences with account-based targeting and insights. With social distancing influencing how marketers operate, ABM has become integral to adapting business operations to better cater to audiences that are in-market.
Attendify, an SaaS event management provider, has announced a live-streaming service as a new addition to the recently launched Attendify for Virtual Events solution.
Drift, a revenue acceleration platform, has launched Drift Prospector, a new tool that aims to help sales and marketers accelerate revenue for their businesses by centralizing all business data across the tech stack.
Terminus, a full-funnel ABM platform, has launched its Terminus Engagement Hub, aiming to provide data and attribution capabilities that allow users to connect their email, advertising, web and chat experiences under one unified hub.
Brainshark, a data-driven readiness and training platform, has launched Readiness Scorecards that provide organizations with insights into the knowledge and learning progress of their sales reps, helping improve their sales coaching and productivity.
