As the future of business remains uncertain for many B2B organizations, Salesforce has released three new innovative services to help marketers understand what prospects and customers are doing to better assist them in their buying journeys.
Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution has become difficult for marketers to accurately assess the value of individual efforts across multiple channels.
The Personal Experience (PX) Platform from Alyce, an AI-powered gifting service, aims to improve the sales and marketing outreach process by helping enterprise teams create personalized, one-to-one gifts that drive loyalty with buyers, prospects and partners at scale.
Over the last few months, the sales process has changed for both buyers and sellers. Buyers are expecting trustworthiness and reassurance, and sales professionals are figuring out how to connect with the prospects in a personalized, human way. As we look to keep our sales going, we must start by examining the new realities brought on by COVID-19.
Folloze, a personalized B2B marketing platform, has joined the Microsoft ISV Connect program and released an ABM suite for Microsoft Dynamics 365. The partnership aims to position B2B organizations to develop account- and customer-centric programs that reach accounts at any stage of the buyer’s journey.
The impact of COVID-19 on the B2B sales industry has caused a significant shift in standard operations, as sales managers and their SDRs have to adapt to the challenges of social distancing and other safety protocols.
Intercom, a conversational relationship platform (CRP), launched its Conversational Support Funnel, a framework that aims to help customer service teams conduct better outbound conversations that drive brand loyalty.
Today’s B2B sellers face an unprecedented challenge when it comes to customer retention. Accenture Interactive’s Service is the New Sales study of more than 700 B2B buyers revealed that 80% of frequent buyers have either switched sellers in the past year, or plan to in the coming year — and those are just the frequent buyers. B2B buyers cite a number of motivations behind switching sellers, including uncompetitive pricing, long lead times for delivery and fulfillment, missed delivery dates, lack of integration between sales channels and poor commerce functionality. B2B sellers positioned to meet these needs have a tremendous opportunity: half of buyers switching will make more purchases — and more expensive ones.
