TrustRadius, a peer review website for businesses, has announced a new feature for its TrustQuotes For Web content syndication tool, aiming to enhance website visibility in Google search results for improved website traffic and click-through rates.
RollWorks has announced 180% growth of small and medium-sized businesses (SMBs) adopting their account-based platform. Alongside partnerships with other ABM platforms, the division of NextRoll reported it has seen a 70% year-over-year Q3 growth.
Podcast Attribution by LeadsRx, a marketing attribution platform, is a multitouch, cross-channel attribution solution designed to incorporate real-time podcast advertising data alongside other advertising mediums.
Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and other established best practices are being updated for a whole new set of challenges. Being resourceful, adaptable and agile is the key to thriving and finding relevance. However, in a recent Gartner CMO study, only 52% of CMOs believed that their teams could make this shift successfully.
Despite the pandemic, martech investments have increased for some organizations, according to new research from Demand Spring, a provider of integrated strategy, content and technology services. The State of MarTech During a Pandemic report found that 43% of respondents have added new solutions into their martech stack despite the impact of the pandemic.
Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business.
ABM platform Demandbase has appointed Allison Metcalfe as Chief Revenue Officer. Metcalfe, who was a Customer Success leader for Demandbase in the past, will be responsible for leading the company’s sales, advertising and customer success teams, as well as the product and marketing teams, to help Demandbase exceed its revenue and martech goals.
The True Influence Marketing Cloud is a digital platform that connects data and customer experiences to help marketing and sales understand, acquire and retain customers. It is designed to provide on-time, accurate demand generation, brand protection and campaign analytics critical for integrated marketing.
Nestled in the mountains in the heart of Colombia, Medellín has one of the most exciting and inspiring transformation stories in the world today. Once infamous for its dangerous reputation, Medellin has evolved radically over the past two decades, developing both its infrastructure and technical prowess to become known today as the “Silicon Valley” of Latin America.
Seismic, a sales and marketing enablement software provider, has appointed former Forrester-SiriusDecisions VP and Research Director Heather Cole as its new VP, Market Growth to help the company drive growth and inform go-to-market strategies.
