When the world shut down in March 2020 and work-from-home mandates came into play, many businesses turned to Zoom to stay connected with employees, colleagues, partners, clients and prospects. Now, business meetings on the Zoom platform are part of the new normal for organizations.
New research from SurveyMonkey shows a dedicated effort to providing high-quality customer experiences (CX), with 89% of C-level executives heavily investing in CX. Eighty-seven percent of CX professionals also claimed that customer feedback holds more importance than ever, as these insights have been invaluable for improving their CXprograms during the COVID-19 pandemic.
Triblio, an account-based marketing company recently acquired by IDG, has released a new ABM module designed to automate and scale high-performing multichannel campaigns.
Episerver’s Intelligence Cloud is designed to provide B2B teams with personalized marketing and sales content analytics to help users maximize their content effectiveness and commerce revenue generation across digital channels.
PFL, a marketing automation and direct mail solutions provider, has announced its Preferred Address Capture tool, which aims to help marketers deliver engaging brand experiences to their remote prospects through their direct address.
Seismic, a sales and marketing enablement software provider, has secured $92 million in Series F funding led by private equity firm Permira. Ameriprise Financial and EDMI also participated in the funding round, bringing Seismic’s total funding to $270 million.
Thought-leadership marketing can yield incredible results: One survey by Orbit Media found that 53% of firms had increased their company’s customer retention, 56% increased their press mentions and 62% boosted their client leads by doing this kind of activity.
Act-On Software, a growth marketing platform, has launched an Automated Journey Builder solution, a visual and flexible UX that aims to empower marketers to build intuitive customer journeys.
Chili Piper, an inbound revenue acceleration company, has expanded its leadership team with the announcement of Jeremy Robbins as the new VP of Enterprise Sales.
Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new features aim to improve the platform’s ability to unify customer data and enable quick and easy activation processes for businesses.
