Sitecore, a customer experience management company, aims to support marketers’ strategy, planning, creation, management and collaboration efforts with version 3.4 of its SaaS platform, Sitecore Content Hub. The solution is designed to help organizations improve their internal content creation and distribution workflows in digital channels.
Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences.
Sales engagement software VanillaSoft has acquired AutoKlose, an email automation and sales intelligence platform, to help its SMB users improve their lead nurturing and outreach scaling capabilities.
Linkedin has launched updates to its Linkedin Pages offering, aiming to help its users collect leads and boost marketing outreach more efficiently in a virtual setting through ads and retargeting capabilities.
Grata, a B2B search engine, has secured $3.2 million in Seed funding, aiming to fund its mission of assisting business professionals by expanding Grata’s proprietary search engine database. The round was led by Bling Capital in conjunction with former marketing executives and advisors from American Express, Citi, Goldman Sachs and more.
Video content is on the rise in the current B2B world, with many marketers implementing videos into their buyer outreach strategies, ABM plays and more, to engage with buyers in the digital age. With this surge in video usage, it’s only natural that innovative or tech-savvy marketers would want to get in on the action.
ABM platform Terminus has integrated with Salesforce Pardot to create an integration that allows B2B orgs to combine the platforms’ account intelligence and engagement data for improved revenue strategies.
The abrupt changes caused by Covid-19 have shocked our work and personal lives, upended the economy and forced all of us to rethink how we do business.
TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the Snowflake Data Marketplace to provide business intelligence and analytics capabilities for users’ partners and customers.
Dun & Bradstreet, a global provider of business decision data and analytics, has launched a self-service data management platform. D&B Connect aims to help marketing and sales professionals inform and empower their datasets for optimal data management and usage.
