Salesforce unveiled a new version of its Service Cloud product – Service Cloud 360. The revamped solution aims to help customer service teams deliver personalized digital engagement and manage customer requests while working from home.
Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and data enrichment platform Leadiro to help build on its strategy of providing enhanced B2B buyer intelligence products. The announcement follows Demand Science’s February acquisition of Tidings, an on-demand automated newsletter creation platform.
Artificial intelligence (AI) is an invaluable aspect of modern marketing, with many organizations leveraging AI-powered solutions to help collect higher quality data, deliver better buyer experiences and more.
ABM platform Terminus introduced a data set that combines Terminus Chat Experiences with Terminus Email Experience tracking to help go-to-market teams target prospects without third-party cookies. The release follows Google’s pledge to phase out support of third-party cookies.
The Qualified X platform for Salesforce, created by conversational marketing platform Qualified, seeks to provide B2B sellers with the knowledge and tools needed to execute proactive conversations and drive more pipeline.
In sectors where the digital transformation is occurring at a glacial place, convincing customers to buy disruptive software or flock to an innovative challenger brand is akin to pulling teeth.
We’re currently at the halfway point between our B2B Marketing Exchange virtual events, with organizations still digesting everything they learned in February and clearing their calendars in anticipation of B2BMX: Next-Level ABM in June. To bridge this gap and provide old and new attendees with a taste of what’s coming, we’re going to spend the next couple weeks remixing key sessions from February’s online experience.
SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, released two Market Research solutions to help users monitor market shifts and fuel brand growth – Brand Tracker and Industry Tracker. The new solutions leverage artificial intelligence and machine-learning capabilities to help companies monitor brand and industry performance to uncover data insights for their clients.
Qualified, a conversational sales and marketing platform, introduced Qualified X, a new tool designed to help sales teams identify important buyers on their website and provide users with the tools needed to engage prospects instantly.
G2, a peer-to-peer business and software review platform, announced Amanda Malko as its new CMO. In her new role, Malko will be responsible for driving the brand’s growth and deepening its relationships with buyers.
