ABM platform RollWorks, division of NextRoll, launched Journey Stages, a solution that aims to provide B2B marketing and sales teams with deeper insights for go-to-market initiatives.
Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To strengthen the platform’s insights and capabilities, D&B collaborated with intent data provider Bombora and buyer experience platform Folloze.
Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized, actionable advice to help B2B practitioners address internal and external challenges with their marketing strategies, workflows and more.
Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive understanding of accounts and the ability to take action across multiple channels. Together, the companies will empower Demandbase to offer the new Data Cloud and Sales Intelligence Cloud solutions on top of existing offerings — ABX Cloud and Advertising Cloud.
The updated version of ZoomInfo Workflows is designed to help users reimagine the user experience, simplifying workflow setup by automating day-to-day tasks for stronger go-to-market strategies.
The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner. The most critical aspect of agility ensures efforts drive real, impactful business results. In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging and collateral.
ON24, a digital experience platform, introduced ON24 Breakouts, a new engagement and collaboration functionality in the ON24 digital experience platform that enables 1:1 discussions, group meetings and peer-to-peer networking.
Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its platform. The solution seeks to help marketers build SMS-automated campaigns ahead of time and send direct messages immediately for real-time, personalized mobile engagement.
With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to engage their virtual buyers and audiences. As a result, marketers are seriously considering new tools and tactics to revamp their campaigns and reach their target buyers in an engaging and satisfying manner.
Inbound marketing agency SmartBug Media announced a partnership with the Adobe Solution Partner Program to offer content marketing, sales enablement, marketing automation and revenue operations consulting capabilities for Adobe Marketo Engage users.
