Drift, a conversational marketing platform, released two new tools to help organizations create more qualified sales pipeline – Fastlane and Sales Seat.

Ceros, a content creation platform, hired Jamie Gier as CMO and Tom Hewitt as VP, Business Development and Partnerships. Gier will focus on leading brand strategy and awareness, customer experience and commercial marketing, while Hewitt will spearhead initiatives to help develop product and marketing strategies and expand Ceros partnerships.

Event platform Bizzabo acquired Swedish event data insights software Whalebone to bridge the gap between virtual and in-person events and help users humanize digital interactions with their event attendees.

The new Brand Tracker solution from SurveyMonkey is designed to continuously measure a brand’s key metrics and track their competitors, enabling brands to gain insight into consumer perception of their brand — from awareness to preference and purchase intent — to help build marketing strategies that drive brand development.

Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the idea of predicting buyer behavior, but many struggle to pull the data together and actually make this strategy work.

SugarCRM, a customer experience platform, enhanced the capabilities of its SugarPredict platform with artificial intelligence (AI) and automation. The updates seek to facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered predictive lead scoring.

Drift, a revenue acceleration platform, appointed Bart Hammond as Chief Customer Officer and Ryan Schultz as VP of Customer Success. The new hires will lead the company’s global field operation with a focus on helping build world-class customer experiences across onboarding, retention, professional services and expansion to drive revenue acceleration.

Incentive Solutions, a channel incentive management technology provider, has acquired through-channel marketing solutions and services vendor OneAffiniti to create a company that can provide seamless channel engagement experiences across major product categories.

SetSail, an AI-powered sales tracking, motivation and empowerment platform, leverages AI to identify buying signals and provide recommendations for sales teams, and help them follow the best path of action to closing deals faster and building good selling habits.