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#B2BMX Tuesday Recap: Experiential Marketing & Customization Drive ABM & ABX Success

While the popularity of account-based marketing (ABM) is no secret — after all, we just ended an entire event dedicated to it — the best practices for this strategy are growing more nuanced by the day as vendors across the world add their own spin to it. The second day of the B2B Marketing Exchange: Next Level ABM (#B2BMXNLA) virtual event featured the various aspects of content creation, with personalization and customization at the heart of most sessions and keynotes.

NetLine Research: 83% Of Pandemic Content Consumed Equaled The Total Content Consumed In 2019

With the pandemic shaking up B2B in 2020 and marketers ramping up their content production to meet the demand for information, the amount of educational content produced and consumed going into 2021 increased significantly. The 2021 State Of Content Consumption & Demand Report from NetLine revealed that 83% of the content consumed between February 1st and September 30, 2020 equaled the total percent of content consumed throughout all of 2019, highlighting how much B2B organizations craved information to inform their pandemic strategies.

#B2BMX Monday Recap: Leveraging Research-Backed Content & Personalized Outreach For ABM Success

2020 was a true turning point for account-based marketing, as organizations doubled down on their ABM plays to engage with audiences on a more personal, human level during the age of digital transformation. According to Demand Gen Report research, 73% of marketers’ ABM expectations were exceeded during 2020. Given the prominence, success and longevity of this strategy, the Demand Gen Report team reimagined B2BMX with an ABM twist, and brought B2B Marketing Exchange: Next Level ABM to more than 2,000 attendees from across the globe.

Outreach Closes $200M Funding Round

Outreach, a sales engagement and intelligence platform, closed a $200 million funding round. New investors Premji Invest and STEADFAST Capital Ventures co-led the round with existing investors Salesforce Ventures, Sand Capital and more.

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