#B2BMX Tuesday Recap: Experiential Marketing & Customization Drive ABM & ABX Success
While the popularity of account-based marketing (ABM) is no secret — after all, we just ended an entire event dedicated to it — the best practices for this strategy are growing more nuanced by the day as vendors across the world add their own spin to it. The second day of the B2B Marketing Exchange: Next Level ABM (#B2BMXNLA) virtual event featured the various aspects of content creation, with personalization and customization at the heart of most sessions and keynotes.
- Written by Kelly Lindenau