New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. From how we interact with each other to our content consumption patterns, everything about our world is different, and B2B marketing is no exception.
The monday workdocs solution from monday.com enables organizations to build connected workflows that provide users with enhanced collaboration capabilities and real-time updates on data changes, project statuses and timelines for more efficient team productivity.
Intrado, a telecommunications company, recently acquired virtual event management software provider Hubb to improve the in-person, virtual and hybrid event creation and management capabilities of its Intrado Digital Media platform.
Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting.
Bizzabo, an event software platform, partnered with online video platform Brightcove to provide customers with secure, scalable and reliable video streaming for virtual and hybrid events.
Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers via text messaging, enabling them to text their leads and customers at every step of the customer journey for maximum engagement.
Birdeye Messaging is designed as a real-time engagement tool that creates seamless customer experiences via text messaging, allowing users to engage buyers from any location and in various channels without going to their inboxes. Users can manage buyer experiences and assign incoming messages internally to ensure the right people address questions or concerns in a timely manner.
Features of the platform include:
The solution is designed for marketers at multi-based businesses looking to engage multiple buyers and prospects in multiple channels simultaneously with real-time messaging.
The Birdeye platform allows users to manage their buyer conversations at all levels, managing reviews, running conversational surveys with messaging, resolving tickets, making new appointments and answering voicemails from one location.
Birdeye
1-800-561-3357
ABM platform RollWorks, a division of NextRoll, announced new partnerships with B2B intent data providers Bombora and KickFire, enriching its platform with account-level intent signals for improved account identification and targeting insights. RollWorks will also partner with peer-to-peer review website G2 to expand its partner-led ecosystem and allow for better marketing program measurement.
Qualified, a conversational sales and marketing software provider, unveiled two new solutions designed to help users drive more conversations with key accounts by engaging them as they enter the users’ website.
Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and virtual audiences simultaneously to increase engagement and participation from the attendee’s current location.
As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilizing “big data” for close to 20 years, and articles detailing how effective and popular artificial intelligence (AI) will be in marketing go back close to a decade.
