After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that the 2022 sales planning season will mark a return to normalcy.
The Weekly Visitor Report tool from B2B data-tools provider Clearbit aims to provide marketers with an interactive analytics report that identifies website visitors and webpage activity to enhance outbound marketing strategies.
Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine. With Crownpeaks’ recent research showing that 94% of B2B businesses prioritize agility when delivering meaningful digital experiences, the new solution is designed to allow users to effectively build and manage their buyer experiences for multiple channels at scale.
Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns.
Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to the Covid-19 pandemic and rapid shift to digital, new research shows. Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers evolved their digital marketing strategies to better meet buyers’ expectations over the past year.
Chili Piper, an inbound conversion platform provider, launched a new, all-in-one Event Meetings Management solution designed to maximize ROI from in-person conferences and trade shows.
Sending platform Sendoso secured $100 million in Series C funding, bringing its total funding over $152 million. The round was led by SoftBank Vision Fund 2 with participation from existing investors Oak HC/FT, Struck Capital, Stage 2 Capital, Craft Ventures, Signia Venture Partners and Felicis Ventures.
Forrester revealed new services for Forrester Decisions that speaks specifically to B2B Marketing Executives, Marketing Operations, Demand & ABM, Portfolio Marketing and Channel Marketing. This builds on the release of Forrester Decisions, which launched in May.
IDG Communications, Inc., a technology media company, acquired KickFire, an IP address intelligence and first-party intent data provider, to strengthen its platform by enhancing the data surrounding customers, prospects and digital audiences.
Modern customer experience (CX) has evolved beyond simple data collection into a full-on engagement strategy, with many organizations taking a second look at buyer feedback to inform their CX strategies. Having an engaging CX strategy in the digital-first B2B world is a fickle prospect, as B2B buyers have become quite the sticklers for engaging buying experiences.
