By Lisa Cramer, President & Co-Founder, LeadLife Solutions
When nurturing leads, your content should be directly related to your target audience with relevant keywords, images and language specific to the prospect’s industry. Learn how segmenting leads can lead to higher conversion rates and greater “sales-ready” opportunities.
By Jason Stewart, Senior Manager, Demand Generation, Demandbase
It's not hard to find a list of tips aimed at helping to improve your conversion rates, but it is much harder to synch these suggestions with the tools designed to make them realistic and effective. Here are 5 tips to improve conversion rates:
By Robert Drew, Marketing Manager, emedia Lead Generation
Why do so many qualified sales leads drop off near the top of the funnel? This is a longtime complaint heard across a wide range of BtoB companies. At its core, we’ve found that most companies do not have a well-considered follow-up process.
By Carlos Hidalgo, President, The Annuitas Group
I read last week’s Demanding Views column – Marketing Automation is not Synonymous with Lead Generation, and while I agree with some of the assertions stated in the article, I believe the article fell short in describing marketing automation and what is needed for it to be successful.
By Shreesha Ramdas, Chief Operating Officer, LeadForce1
Today a lot of BtoB companies are opting for marketing automation solutions. This makes good business sense--why should you lose out on those possible sales opportunities when you are doing everything possible to drive traffic to your web site?
By Mike Gospe, Principal & Co-Founder, KickStart Alliance
Editor’s Note: The following article is from a recent post in the Marketing Campaign Development blog.
There is an art to crafting marketing blueprints. Although the concept is simple and intuitive, it takes practice and patience to work the model. More than that, it takes time to show colleagues in marketing and sales that the model really does work.
Solution Snapshot:
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Best practices for identifying and converting your best prospects
By Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo
The proliferation of emerging media channels such as mobile and social networks, combined with tight marketing budgets, means that campaign dollars cannot just work harder, they must work smarter as well.
By Godard Abel, Co-Founder & CEO, Big Machines
Over the past decade, BtoC eCommerce has changed the landscape for selling products as leaders like Amazon.com have brought eCommerce to the mainstream — and the numbers are growing.
By Scott Gillum, SVP, GryoHSR
Based on recent experience with BtoB marketers, I’ve put together a list of tips that might be helpful for gaining control over social media efforts:
