By Carlos Hidalgo, President, The Annuitas Group
There has been a lot of noise made over the last two years in the BtoB marketing space. In some ways, it seems that BtoB marketing is growing up right before our very eyes.
By Malcolm Friedberg, Principal, Left Brain Marketing
I read the column on Seed Nurturing in DemandGen Report last week and was surprised by some of the recommendations it made.
SOLUTION SNAPSHOT:
HubSpot is inbound marketing software that helps your business get found on the Internet by the right prospects and convert more of those prospects into leads and paying customers.
By Jon Miller, VP Marketing, Marketo
BtoB marketing has dramatically evolved over the past few years. Early on, the primary focus was on “closing the deal,” investing dollars on mass marketing, advertising, and branding regardless of measurable ROI, and encouraging the sales team to reach out to every prospect regardless of level of interest or qualification.
Jim Fowler, Chief Executive Officer, Jigsaw
Data as a Service (DaaS) will do for the data business what Software as a Service (SaaS) has done for software. Ten years ago, every organization with a CRM solution was essentially in the business of procuring and managing software to run it.
By Chris Frank, Director of Marketing, Treehouse Interactive
For a lot of companies and marketing teams there is a natural progression from email blasts and simple lead capture forms to something more sophisticated.
By Joerg Rathenberg, Senior Director of Marketing, Unisfair
The sales process is all about control – on both sides. Sales and marketing people want to control the conversation and often overload their target audience with sales pitches and marketing messages. This frequently causes people to run in the opposite direction.
By Sally Lowery, Director of Demand Generation, Bronto Software
In my mind, here’s the difference between lead generation and demand generation. Lead generation stops at the hand being raised by a prospect showing interest, while demand generation continues the conversation and cultivates that relationship with timely and relevant content. What causes most demand generation programs to miss the boat is not necessarily the timeliness but the relevance of the campaigns that they create.
One of the key goals for any organization’s marketing team is to build and upkeep a relevant list of potential buyers. Ideally by maintaining a fresh and relevant database, marketers are able to tap into the most engaged and interested prospects to optimize their sales and marketing investments.
SOLUTION SPOTLIGHT
Genius.com is the only Marketing Automation solution that truly “gets” sales.
Genius Provides on-demand solutions for marketing automation, lead nurturing, email marketing, demand generation, and social marketing that allow both marketing and sales professionals to identify and connect with their best prospects online in real-time, without requiring IT involvement.
