By Tom Pisello, CEO, Alinean

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers?

By Richard Cunningham, VP Marketing, Right On Interactive

Customer lifecycle communication is a different way to think about customers and prospects.

By Dan McDade, President, PointClear

OK… your webinar came off without a hitch, and your relief is giving way to the knowledge that there’s work to do separating 24-karat opportunities from the fool’s gold.

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As the BtoB marketing arena moves toward a new wave of technology and practices, marketing automation vendor Aprimo cites a “marketing revolution,” during which buyers are calling the shots and demanding a more engaging relationship.

By Chris Koch, Associate VP of Research and Thought Leadership, IT Services Marketing Association (ITSMA)

What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else?

By Owen McDonald, VP of Client Strategy, Demand Creation Specialists

If content marketing and marketing automation had a baby, their gifted offspring would be conversational marketing.

By Barbra Gagom, Social Media and Community Manager, Cloud9 Analytics

As we have seen over the last couple of years, consumer and BtoB buyer behaviors have been changing. Quite rapidly in fact.

By Carlos Hidalgo, President, The Annuitas Group

In the last few weeks Genius and LoopFuse have made marketing headlines by offering free versions of their marketing automation software.

By Richard Cunningham, VP Marketing, RightOn Interactive

Focus your resources to move the ‘right’ business relationships forward

You’re Tweeting; you’re active on Facebook; you’re running PPC campaigns.  You’re out there in the marketplace creating interest through a variety of channels and it’s generating a lot of response.

By Pawan Deshpande, CEO, HiveFire

Lead generation is the single biggest issue for BtoB marketers. In today’s online world, the volume and quality of leads is a function of the volume and quality of web site traffic.