Sales and marketing consultancy Corporate Visions, Inc. announced a new set of solutions for building and delivering sales and marketing messaging assets.
According to a news release, the company's Power Tools solution set includes three components designed to leverage visual storytelling techniques in a company's communications:
Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well as the addition of 110 new clients in Q3.
"For decades, marketers had no choice but to group their customers into audience segments, blast out messages and hope that a small percentage would find it relevant. But buyers are demanding more," noted Bill Nussey, CEO of Silverpop in a press release.
Marketers are well aware of the impact of mobile applications. In fact, the worldwide online application market is expected to grow from close to $6.8 billion in 2010 to $25 billion by 2015. In addition, researchers predict the amount of mobile applications downloaded will reach 44 million by 2016, according to a Zendesk infographic.
Curata, a content curation company, announced the availability of its content curation mobile application during the company’s fourth annual user conference. The mobile application enables Curata users to curate content through their mobile devices and is available on iTunes and the Android Market.
Eloqua CEO Joe Payne anchored his keynote at the company’s 2012 user conference with a blast from the past – his past.
In the early 1990s, as a brand manager for Coca-Cola, Payne described a marketing organization driven by gut instinct rather than hard data. “The difference between then and now is my ability as a marketer to make decisions based on data,” Payne said. “There’s no better time to be a marketer than today.”
During yesterday’s Eloqua Experience keynote, company CEO Joe Payne ran through a long list of new additions to its marketing automation platform. Judging from the audience response, however, the company’s just-announced display ad platform, AdFocus, clearly stands out.
By Frank Dale, CEO and President at Compendium
Content marketing is a new discipline that’s gaining a lot of attention for its ability to drive product demand and shorten the sales cycle. By developing and marketing information that is easily found by prospects, companies can educate customers and demonstrate how their product or service solves customer problems.
Kapost, a content marketing software provider, launched its Certified Agency Partner Program today during the 2012 Eloqua Experience conference.
The Kapost Certified Agency Partner Program was developed to help agencies become trained experts on the Kapost platform, enabling them to offer their clients content marketing services through the platform. Verticurl and Couch & Associates will be joining the program as charter members.
Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate, engage and provide value to prospects.
A recent content marketing roundtable, sponsored by Bizo, highlighted different aspects of content marketing followed by executive viewpoints from panelists: Joe Chernov, VP of Marketing for Kivey; Ann Handley, Chief Content Officer at MarketingProfs; Matt Johnson, CMO of uTest; and Todd Wheatland, VP of Thought Leadership and Marketing for Kelly Services.
Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua’s marketing automation platform.
The integration allows Eloqua users to access Brainshark online videos to improve the effectiveness of demand generation and other marketing communications, as well as gain insight into how prospects are engaging with content. In addition, Brainshark announced that its solution available through the Eloqua AppCloud.
Marketing automation vendor HubSpot announced today that it has closed a new round of financing and shared some of its Q3 2012 financial results.
The company said that it has secured a $35 million mezzanine financing round. Investors in the new round include a "large, unnamed institutional investor," according to a company news release, in addition to Altimeter Capital, Cross Creek Capital and several previous investors. The current round brings HubSpot's total financing to $100 million, according to the company.
