By Pawan Deshpande, CEO, Curata
Curata released its second annual B2B Marketing Trends Report for 2012 and found that 87% of B2B marketers are using content marketing. This outranks all other marketing strategies including search engine marketing (67%), events (62%), publication relations (56%), and print/radio/TV (26%).
Drupal cloud hosting provider, Acquia, recently announced the company has completed a $30 million financing round. The investment, led by Investor Growth Capital, brings the total investment in the company to $68.5 million.
Participants in the funding round include Goldman Sachs, Accolade Partners and current investors North Bridge Venture Partners, Sigma Partners and Tenaya Capital. In addition, Jose Suarez of Investor Growth Capital has joined the Board of Directors at Acquia.
Bulldog Solutions’ RevenueForce system is a holistic approach to marketing campaign architecture, design and execution. RevenueForce incorporates audience acquisition, buyer insight assessments, solution nurturing and sales enablement into a highly focused campaign aligned to unique buyer issues.
Yesmail, an Infogroup company which powers intelligence customer interactions, released a set of new platform capabilities as part of its product strategy to help marketers deliver optimized email campaigns.
In addition, Yesmail announced the launch of three new email marketing solutions:
Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc.
The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very satisfied with the level of effectiveness from their campaigns.
The common causes cited by responses to the Lenskold Group study included a lack of:
By Tony Tissot, Senior Director Of Marketing, eTrigue
The cause of the problem may be a failure to test for all likely scenarios, overcomplicated forms, or simply asking respondents to jump through an unrealistic set of hoops.
The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath.
The company's Email Intelligence Report found that marketers account for 70% of all "this is spam" complaints and 60% of all spam-trap hits. Over the past year, according to ReturnPath, marketers' inbox placement rates fell by about 5% – a continuation of what is describes as a decade-long "trend of stagnant inbox placement rates."
LatticeEngines announced today that it has raised $20 million in venture funding.
According to a company news release, the Series C funding round will be led by New Enterprise Associates, with existing investor Sequoia Capital also participating.
Lattice Engines is a provider of predictive analytics tools designed for use by sales and marketing organizations. The company is considered to be a leader in the shift towards Big Data applications designed to analyze customer behavior and apply that analysis to marketing and sales pipeline forecasting.
Marketers continue to invest aggressively in content marketing, according to a study released last week by the Custom Content Council.
The study, "The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012," is the organization's twelfth annual survey. It included responses from 177 enterprise marketing organizations.
