Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution.
Clearbit’s data activation platform is designed to enable marketing, sales and operations teams to create demand, capture intent and accelerate revenue by revealing more of their hidden pipeline.
6sense, an account engagement platform, secured $200 million in a Series E funding round, bringing its total valuation to $5.2 billion 10 months after its $125 million Series D round. The investment was co-led by Blue Owl and MSD Partners, among other new and existing investors.
Hybrid experience company PFL announced its Founder and CEO Andrew Field will retire after 25 years of growth and category creation at the company. President Nick Runyon will assume the role of CEO following Field's exit on Feb. 4, 2022.
As more than half of U.S. workers look for new jobs and millions quit their jobs, some companies have reacted by offering increased training to expand the available candidate pool, while others added new benefits or perks to attract talent and fill now-vacant positions. Nobody knows how long “The Great Resignation” will last, but the labor disruption that comes with it will continue to challenge companies — and their marketing teams — to sustain headcount for some time.
ON24, a digital experience platform, released ON24 Go Live, a self-service solution designed to help users stream live video events and deliver interactive, engaging experiences for audiences. The solution, which is available now, was first introduced at the company's “ON24 Experience: Innovation in the Age of Engagement” event in October 2021.
ZoomInfo, a GTM software, data and intelligence platform, named Simon McDougall as its first Chief Compliance Officer and expanded its global operations in London. McDougall brings more than two decades of international experience in data privacy and will oversee ZoomInfo’s compliance function.
Consensus, a demo automation platform, integrated its offering with sales engagement platform Outreach to enable pre-sales and sales teams to better align in delivering interactive video demos, automate organic stakeholder discovery and use stakeholder insights to deliver a better buying experience.
Shift Paradigm, a digital marketing agency, hired Elizabeth Ross as CEO. The company’s Co-founder and former CEO, Morgan Stewart, will join Shift Paradigm’s Board of Directors.
The days of revenue operations’ (RevOps) growing pains are almost in the past, as research predicts that 75% of the highest growth companies in the world will deploy a RevOps model by 2025. This uptick in adoption is fueled by demands for a customer-centric buyer’s journey, as RevOps effectively aligns marketing, sales and customer success and ensures the departments are working together with clients top-of-mind.
