CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is especially true for the upcoming years as the C-suite looks to catch up on the revenue they lost throughout the Covid-19 pandemic when B2B buyers held off purchases. In this context, demand generation will become increasingly crucial and face more scrutiny.

People.ai, a RevOps and Intelligence (RO&I) platform, named Mariana Prado Cogan as its Chief Marketing Officer. In her new role, Cogan will help scale GTM efforts to expand the company’s RO&I offerings, including its AI-driven SmartData platform that surfaces insights to help increase the revenue generated by sales reps.

Brand Wings, a software-as-a-service (SaaS) solution, released its Email Campaign Builder as part of its sales enablement platform. The new feature is designed to help sales reps send highly personalized, brand-compliant emails to their contacts and receive campaign performance analytics.

Mperativ, a revenue marketing platform, received $6 million in funding that includes a new $5 million Series A round led by GFT Ventures with participation from Heroic Ventures and Westwave Capital, as well as a prior $1 million seed round.

Happy New Year!

Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout December 2021 below!

ON24, a virtual events platform, revealed new integration abilities between its ON24 Connect platform and Drift’s revenue acceleration platform. The expanded partnership seeks to help joint customers combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences.

Uberflip Enrichment is an enhanced offering within Uberflip Analytics that seeks to provide customers with buyer-level content insights.

Whether personal or professional, accuracy, truth and transparency are essential for success. Accuracy provides a high level of quality and precision, while truth and transparency offer accountability, stability and security. For a marketer, these are all crucial components of building and executing successful initiatives in today’s B2B environment.

When Paige Gerber joined sales readiness platform Mindtickle as Director of Demand Generation, the company was just starting to implement a new buyer experience solution called Hushly to create personalized experiences for visitors to their content hub. But when Hushly innovated its offerings and released an Account-Based Experience functionality, Mindtickle quickly jumped in as Hushly would be a foundational core technology in its account-based strategy.