Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX Certification is designed to lead participants through a five-step process of creating an ABX strategy, defining goals, measuring ABX success and more.

Clearbit, a marketing intelligence solutions provider, released a new Data Activation Platform designed to help B2B marketing teams create demand, capture intent and optimize their pipeline.

Think about the last business purchase you made — how did you decide what to buy? Did you weigh all the pros and cons? Did you do a careful cost-benefit analysis or pore over a 50-page analyst report?

Brightcove, Inc., an online video platform, appointed Marc DeBevoise as CEO and Board Director. DeBevoise will succeed Jeff Ray and assume his responsibilities on March 28.

ZoomInfo, a GTM software, data and intelligence platform, introduced RevOS, its new operating system for revenue professionals. The product ecosystem seeks to provide a unified system for sales, marketing, operations and recruiting teams by delivering the data, insights, software and integrations needed to achieve growth potential in a new insight-driven era of digital selling.

IDG Communications, Inc., a technology media company, acquired Selling Simplified, a Marketing-as-a-Service (MaaS) platform, to add AI-powered, contact- and account-level lead generation capabilities to its suite of intent-based marketing technologies.

Demand Science, a global revenue intelligence platform, opened its European headquarters in London and acquired Finity SA, an AI-driven content creation and aggregation provider, bringing its European-based workforce to more than 125 employees.

Beautiful.ai understands the rules of good design. Through design automation, the solution enables users to add content to their slides and watch them automatically adapt to brand style. Instead of burning time lining up arrows or moving around text boxes, users can focus on the story they’re telling through their presentation.

Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data to enable full-funnel personalization, measurement and attribution and help brands identify, acquire and retain customers while relying on cookie-less technologies.

CMOs at B2B companies are responsible for driving predictable growth in addition to the traditional marketing and brand-building tasks they manage. Now more than ever, CMOs need reports that quantify the impact of marketing’s lead gen activities.