Salesformics, a sales and marketing automation solutions provider, has launched its public beta offering that is designed provide small businesses with affordable marketing and sales automation solutions with search engine-like navigation.

The Salesformics solution combines three capabilities into one platform: CRM, which offers lead, account and opportunity management; marketing automation, which includes a click-and-drag workflow system; and dashboarding, which allows company employees to track performance indicators.

Intelliverse, a cloud-based solutions provider, unveiled a new feature for its IntelliConnection Enterprise sales automation solution that enables integration with marketing automation platforms.

Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers are already planning for the next major shift — predictive lead scoring.

These were a few of the key findings in a survey titled: Benchmarking Marketing Automation: The Shift Toward Next Generation Lead Scoring & Segmentation, conducted by Decision Tree Labs and commissioned by Lattice Engines.

SAVO Group, a provider of sales enablement tools, launched its CRM Opportunity Pro on the Salesforce.com AppExchange. Integrated with Salesforce, CRM Opportunity Pro is designed to enable organizations to better leverage their customer data to improve lead conversion, drive higher adoption rates and accelerate the sales cycle.

The application also provides a prescriptive process with continuous coaching to revive stalled opportunities and quickly align sales rep activities with the business goals of their customers and prospects, company officials noted.

Salesvue, a sales prospecting automation solution provider, has introduced ITS Prospect-to-Pipeline Partners Program. Sales training and consulting organizations that join the program will have access to solutions and technology that will help end-users mitigate the burden sales prospecting can put on employees.

One out of every three sales representatives reports that it is a daily struggle to obtain the right collateral to close deals, according to a study from Brainshark.

The survey, titled: State of the Sales Rep, collected responses from more than 400 sales professionals from various industries about how they prepare, present and follow up after meetings.

Driving more revenue is the top reason to focus on sales and marketing alignment, but improving lead quality and messaging to prospects are other important benefits. There is also a need to better understand the role of content in moving prospects through the sales pipeline.

These were some of the key takeaways from a study titled: Sales Enablement: Fulfilling the Last Frontier of Marketing-Sales Alignment. The research, which was based on responses from 260 sales and marketing professions surveyed by Aberdeen Group, was presented by Corporate Visions.

More than three quarters of businesses expect B2B companies to provide personalized marketing messages throughout the buying process, according to research from Pardot.

Based on a survey of more than 400 B2B buyers, the Pardot State of Demand Generation report found that 76% of B2B customers prefer to receive content unique to their stage in the buying process, setting a new requirement for data-driven marketing automation for lead generation.