InsightSquared’s Free Lead Gen Report
- Written by Kim Zimmermann
- Published in Solution Spotlight
InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time.
InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time.
Features/Functions
The app follows daily key performance indicators to monitor progress toward weekly and monthly goals. Free Lead Gen Report also accesses analytics to help marketers measure the effectiveness of their campaigns.
Competitive Positioning
Marketing has been under pressure to show a return on their lead generation efforts. The number of leads generated, according to Zorian Rotenberg, VP of Marketing at InsightSquared, does not provide an overall picture of performance.
“What I feel is the most excruciating pain in marketing today — the hidden truth that no one really talks about — is that most CEOs and Boards of Directors do not really care about the number of leads,” said Rotenberg in an interview with Demand Gen Report. “If marketing was able to speak in the language that CEOs can understand — sales and sales pipeline — it would be a completely different conversation.”
The app highlights leads that are contributing the most value to sales efforts, which will result in more effective campaigns, Rotenberg explained.
Compatibility
Salesforce.com
Targeted/Current Users
The app is geared toward marketing VPs and managers. Current users of the app include NetProspex and Localytics.
Contact Information
InsightSquared
617-370-8100
info@insightsquared.com
160 Sidney Street
Cambridge MA, 02139