Mobile is no longer strictly the domain of B2C marketers. Due to the growing propensity for B2B buyers tobringtheir mobile phones or tablet devices wherever they go, marketers need to factor in mobile when developing their strategies for search engine optimization (SEO), paid search and ad extensions, among other tactics.

Search engine optimization has evolved in its own way, transforming from a keyword-driven search into a process fueled by quality content. Google’s implementation of the Hummingbird algorithm in 2013 is the poster child for the SEO makeover, leaving B2B marketers with new challenges in promoting online products and services. SEO must be held to a different standard for mobile users who are likely looking for an immediate answer to a direct query.

Forbes recently launched a mini social network that allows readers to save and share visual content with other readers and discover content from Forbes magazine and the company’s web site.

Stream is part of the new Forbes magazine app for iOS — which was developed by the NY-based tech startup MAZ — that is optimized specifically for tablet and mobile devices.

In today’s marketing world, content is the first step of customer engagement. However, obtaining contact information is a common pain point for many marketers, as more web site visitors wish to remain anonymous or resist filling out lengthy forms.

In a recent webinar, Scott Whitright, Senior Solution Marketing Manager at Rackspace, discussed how his company’s data collection efforts have benefitted from using social login through PaperShare.

People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow People Pattern to deploy its technology on a much broader level, according to company officials.

The platform automates the collection and analysis of audience data, and combines social business and data science. This equips marketers with predictive segmentation data in real-time to better recognize, target and engage active and potential consumers.

The merger fever that started at the end of 2012 with Oracle’s acquisition of Eloqua spilled over into 2013, with Salesforce’s purchase of ExactTarget and Oracle continuing to fill out its Marketing Cloud with acquisitions of Compendium and Responsys. Not to mention Marketo’s IPO, causing many observers to speculate that it was also a takeover target.

But acquisitions weren’t the only thing on the minds of B2B marketers this year. They continued to soak up information about content marketing, social, sales enablement and account-based marketing, to name a few of the hot topics this year.

Taboola, a content distribution and discovery platform, deployed a mobile API designed to allow publishers to integrate content recommendations in non-desktop environments, such as native apps, mobile web sites and connected televisions.

Mobile application developer and advertiser StepLeader has integrated the API into more than 100 mobile apps, resulting in the first native app deployment of Taboola across Android and iOS platforms, according to company officials.