by Dan McDade, President and CEO, PointClear
A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick.
ReviMedia, an online lead generation platform provider, entered a strategic partnership with LeadCloud, the provider of a lead service platform that connects buyers and sellers of lead data.
The collaboration will integrate the ReviMedia LXP platform with the LeadCloud platform, adding more lead buyers to each company’s network and enhancing overall revenue potential. A more diverse mix of buyers will give both companies more opportunities to sell their leads, officials for both companies noted.
NewLeads offers a real-time dashboard, LeadPad, that enables users to collect CRM-ready sales leads using their iPads while at events or trade shows.
The third annual B2B Content2Conversion Conference will be held May 6-7, 2014 at the Pershing Square Signature Center in Manhattan. This educational event is designed to provide business marketers with strategies and tactics to compete in the rapidly expanding sector of content marketing.
The event focuses on helping marketers improve the effectiveness of their inbound and outbound campaigns and drive better engagement with their existing customers and prospects.
Spear Marketing Group, a B2B demand generation agency has partnered with Full Circle CRM to provide advanced marketing intelligence to it high-tech clients.
With the Full Circle CRM Marketing Performance Management solution, the agency will enhance the reporting and analysis capabilities of the demand generation, lead nurturing, and customer marketing programs it executes for clients.
B2B marketers need to deliver content that resonates with prospects at every stage of the buying cycle, but it is particularly important during the nurturing process.
In a recent webinar, titled Have Enough of the Right Content to Optimize Lead Nurturing Results, representatives from Avitage and Televerde outlined the types of content that work best for lead nurturing campaigns. They also discussed ways to use customer data to tailor lead nurturing content to improve its effectiveness.
Shoppers consult customer reviews when researching all types of products, from jeans to washing machines. Buying behavior on the B2C side continues to influence how businesses buyers make purchasing decisions, and many B2B marketers are looking for ways to get loyalists to spread the word.
While consumers easily can go to a web site and write a quick review about a new pair of shoes, the process of engaging B2B advocates is more complex. B2B marketers are looking for satisfied customers to perform a number of tasks, including participating in case studies, acting as a reference for potential buyers and posting on social media.
By Lee Odden, CEO, TopRank Online Marketing
To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes — over and over again.
Elastic Digital’s Partner Demand Generation Center, Elastic Grid, offers a detailed reporting dashboard, which is designed to demonstrate clear marketing ROI for channel marketers.
Brainshark, a business presentation services provider, launched three cloud services designed to improve the effectiveness of internal and external communication.
The company also debuted its analytics dashboard, which will provide users with real-time presentation performance data.
