Publicaster Edition App by WhatCounts

December 18, 2013
Written by Kim Zimmermann
Published in Solution Spotlight

The WhatCounts Publicaster Edition app for Salesforce is designed to combine sales activity and email marketing efforts in one platform.

WhatCounts Publicaster Edition app for Salesforce is designed to combine sales activity and email marketing efforts in one platform.

Features/Functionality

WhatCounts Publicaster Edition’s interface is designed handle the complexities of deploying HTML or rich media email messages while providing real-time campaign analysis tools.

The app supports list /subscriber management; campaign management, reporting and creative management.

Competitive Positioning

The WhatCounts Publicaster Edition app for Salesforce helps marketers send personalized messages from Salesforce. The app also enables bi-directional sync with the stand-alone Publicaster system, so that tasks performed in Publicaster will synchronize with Salesforce.com, and vice-versa.

Other notable features of the app include:

List management using multiple lists and databases, user-defined fields and powerful list and database search;
Ability to segment data based on an unlimited number of database conditions, field values, and any part of a subscriber’s activity on past campaigns;
Tools to build email creatives using a powerful WYSIWYG creative builder which includes full HTML editing, email personalization, import from MS Word, and large libraries for Flash, Video, and even document attachments;
Capability of sending email from a hosted deployment environment that is secure, redundant, and can send several hundred thousand emails per hour;
Review progress with real-time, graphical campaign reporting with multi-level detail drill down and comprehensive results exporting; and
Ability to manage and protect accounts with robust account management functionality and create sub-accounts with standalone databases, an unlimited number of users, and may set user permissions that are unique for each user/account pair.