LearnPad, a provider of educational tablet solutions and digital content, experienced a 26x growth in marketing-qualified leads (MQLs) after implementing cloud-based marketing automation technology from Act-On Software.

LearnPad had already been using an email marketing solution to manage its email campaigns, but lead quality and quantity were not meeting expectations, according to company executives. They needed a more dynamic, responsive marketing engine that could scale quickly and efficiently to their marketing efforts, and could be managed by a small marketing team.

Brainshark, a cloud-based business presentations solutions provider, launched Brainshark for Work.com, on the Salesforce1 AppExchange. The integration with Salesforce is designed to improve sales onboarding, training and prospecting, and accelerate overall sales performance.

Brainshark integrates with Work.com through the Salesforce Chatter profile. Once logged in, sales reps can see which Brainshark video-based courses they need to take, helping to streamline and accelerate onboarding.

TreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution.

The new features give users the ability to regulate which partners can access, edit, approve, change or integrate with data stored in the solution. This gives users greater control over creating new roles, providing partners with different levels of data access and features to suit different partner positions and needs.

One of the most challenging tasks for any B2B marketer is making the connection between content and revenue. While traditional metrics such as engagement, unique page views and social shares provide some data on content performance, they fail to identify how specific pieces of content move buyers through the funnel.

To provide marketers with a clearer picture of how individual pieces of content are driving business results, Kapost launched a new content analytics feature called Content Scoring.

NetApp, a data storage solution company, developed a new product for electronic health records in response to growing demand from the healthcare industry. But the company was having difficulty connecting with the right customer, despite spending more than $100,000 on targeted trade shows, in addition to data lists.

“We got the sense that it might not be the product or the marketing campaign holding things back, but the lack of actionable data,” said Jessica Jorgensen, NetApp’s Senior Marketing Manager for Healthcare, in an interview with Demand Gen Report. “We were market-ready and then realized that our lists were not.”

Vocus, a provider of cloud-based marketing and public relations software, announced its Spring ’14 Vocus Marketing Suite release, including workflow automation and customized lead scoring.

The update was designed to support mid-size and growing businesses with simple and flexible automation tools.

Ifbyphone, a voice-based marketing automation platform provider, now has an app available on the Salesforce1 AppExchange. The app is designed to improve call tracking and phone lead management capabilities.

The app enables marketing and sales teams to automatically capture valuable lead source data from inbound calls, an area that is challenging for many B2B companies. The app also logs that information directly into Salesforce and provides the information to sales agents before they answer the call, improving overall customer interaction.

DocuSign and NetSuite are offering an integrated solution that combines the DocuSign Digital Transaction Management (DTM) platform with theNetSuite SuiteCloud Computing Platform.

The DocuSign SuiteApp is designed to help companies accelerate transaction times and boost customer service, while also improving ROI. The solution will also provide users with enhanced security, and helps companies meet compliance guidelines easier. The partnership also enables NetSuite to use the DocuSign DTM platform internally to streamline the sales process and help ensure regulatory compliance.