Bulldog Gameplan Campaign Planning App

Bulldog Gameplan enables B2B enterprise marketing organizations to predict, optimize and model program outcomes and make data-driven planning decisions from a central location.

Features/Functionality

Gameplan is comprised of four integrated modules (Model, Plan, Boost and Report), all of which include customizable features and settings. By building collaborative plans, campaign calendars and optimizing marketing mix, the SaaS-based application is designed to help marketing executives accelerate their planning cycles, decrease time to marketing pipeline, increase organizational maturity and maximize the ROI of their entire marketing budget.

Other features include:

• Predictive revenue models that bring ‘intelligence’ to the plan by integrating to a model based on stage conversion, velocity and average sales price;
• Data-driven reports that power the planning process, as well as easy comparison of actual results to business plans; and
• Improvement and optimization planning tools that provide insight into how to best spend incremental marketing dollars and enable users to build alternate scenarios.
  

  Competitive Positioning

Gameplan brings marketers together and delivers significant business value within the first week of deployment. Built upon more than a decade of marketing technology expertise and Bulldog’s proprietary modeling capabilities, the solution was developed in concert with Bulldog’s clients. Moreover, Gameplan is easy to deploy and scales to accommodate the needs of your business.

Current Clients/Users

Bulldog is currently working with its existing clients on the adoption and use of Gameplan. Zebra Technologies and CDS Global, a division of Hearst Corporation, are among the software’s early adopters.

Contact Info

Bulldog Solutions
Jason Andrade, Technology Marketing Director
512-652-2555
Receive a demo of the solution here.