Uberflip, an interactive content marketing platform provider, has integrated with HubSpot, offering users of both platforms a more complete view of content performance.
The integration is designed to help marketers understand which types of content are most effective and score individual pieces of content.
Content marketing has become a primary tactic for many marketers, and with good reason. Nearly three quarters (70%) of B2B buyers report that they rely more on content this year compared to the previous year. Modern marketers are looking for ways to stay ahead of the game by providing insightful content — at the right time — to their audience.
In a recent webinar, titled: The Future Of Content Marketing: How To Rise (And Stay!) Above The Noise, representatives from Marketo and Curata discussed the continuously changing content marketing landscape. They outlined the strategies and technologies needed to maintain the right content marketing mix going forward.
IBM Corp. is reportedly in acquisition talks with Silverpop and a deal is imminent, according to multiple sources. IBM is said to be offering about $270 million, which is about triple Silverpop’s estimated annual revenues of $90 million. Representatives from Silverpop declined to comment and IBM officials were not available to respond to the reports.
The news points to more consolidation in the industry, including Adobe’s recent purchase of Neolane, Salesforce.com’s deal for ExactTarget and Oracle’s acquisition of Eloqua.
Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand Gen Report, 60% of the companies surveyed do lead scoring or plan to over the next year. However, many marketers are struggling to take lead scoring to the next level to predict buyer behavior.
The report shows that 58% of the B2B marketers surveyed state that they want predictive models for their lead scoring programs. But incomplete or inconsistent data (59%) and lack of knowledge on what attributes indicate buying behavior (44%). Lattice Engines CMO Brian Kardon stated in a recent webinar that it’s not that marketers are doing the wrong things; it’s the data being collected that’s coming in under par.
Built on hub and spoke methodology, MarketPower is an online integrated communications management platform providing real-time collateral control and fulfillment.
LeanData, Inc. a startup vendor specializing in lead management software for Salesforce.com, has secured $5.1 million in Series A funding.
LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account-based selling. LeanData’s solutions are designed to simplify lead management by matching leads against existing pipeline and accounts.
By Dan Ziman, CMO, LeanData
Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level?
Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle. The promise of marketing automation has been to get the right message, to the right person, at the right time. While it has gotten us a lot closer to that reality, it still falls short. Because at the end of the day, there are simply too many variables, and in our attempt to be relevant to everyone we end up relevant to no one.
Demandbase recently received $15 million in equity financing from various investors. The B2B targeting and personalization company financing will use the investment to accelerate the growth of its advertising solutions and fund additional innovations slated for release in 2014.
The company has experienced significant growth in 2013, with the cloud-based platform tripling its volume of web interactions.
More than half (58%) of companies find that their lead generation efforts are falling short, according to a lead generation survey conducted by Demand Metric and released by Salesfusion.
The online survey was based on more than 200 responses from small and mid-size companies. The study also highlights that the most common approaches for generating leads included email marketing (78%), tradeshow or event marketing (73%), and content marketing (67%).
FusionStorm, an IT solutions provider, has implemented two solutions CallidusCloud solutions — Commissions and Territory and Quota — to boost sales performance and accelerate time-to-close.
The CallidusCloud Commissions solution will enable FusionStorm to leverage incentives and commission programs to motivate and drive the sales team, while also providing key analytics that highlight current sales performance and offer more accurate forecasts of future performance.
