KnowledgeTree Content Marketing App For Salesforce

April 22, 2014
Written by Brian Anderson
Published in Solution Spotlight

The KnowledgeTree content marketing app for Salesforce matches relevant content to leads and opportunities. The tool is designed to identify the most germane, current and effective content for each sales interaction with prospects.

Features/Functions

KnowledgeTree helps marketing teams regain control over messaging and gain deeper insight into what content is used and what content advances deals. This enables content marketers to focus their efforts on materials with the highest content ROI.

Highlights include:

Assists the sales teams to discover the best sales content for any sales situation;
Uncovers the best presentations, papers, videos, and web content for various sales scenarios; and
Enables the sales professional to send the most relevant content to prospects with a simple click from any Salesforce.com record.

Competitive Positioning

For marketers, this tool helps get the right content to the sales team by matching content from any source with prospect context. It also helps measure what content wins deals. The app provides a self-service environment for the sales team, so there are not more requests to “send me that...”

For sales leaders, this tool keeps the sales team selling, in Salesforce, and not searching for the right content. It also provides insights into prospect momentum and helps everyone understand why winning reps are successful.