Oracle revealed the next generation of Oracle Fusion Sales, a sales automation application designed to identify high-quality sales opportunities and increase deal velocity. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales seeks to automatically provide sellers with quotes, proposals and recommended steps.
If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I don’t blame you. What initially comes across as the mysterious underbelly of B2B is actually a lot less nefarious than it sounds — and a lot more critical than marketers realize.
Scratchpad, Inc., a provider of workspaces for revenue teams, launched its first revenue operations (RevOps) toolkit – Scratchpad Studio. This product is designed to help revenue and sales operations leaders take the complexity out of their tech stack, drive process adoption and close the gap in data growing outside of Salesforce.
How are you setting up your sales organization to thrive over the next five years? If you lead sales at an established company, you’ve probably explored the most accessible routes to new business. But the question we hear the most from sales leaders tasked with growth is, “Where will we grow from here?”
CatapultX is an audience engagement technology company known for its On-Stream™ Video Monetization and Contextual AI Platform. The On-Stream platform is designed to harness AI to power non-interruptive video ads integrated directly within video content to drive maximum results for advertisers and publishers.
The 6th Annual B2B Innovator Awards celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. After reviewing more than 100 submissions, the Demand Gen Report team is excited to bring you the 26 B2B innovators who have been leading the charge in creative revenue generation.
Now it’s up to you to choose who will be crowned as the Innovator of the Year at the B2B Sales & Marketing Exchange event on August 8-10 at the Encore Boston Harbor. The B2B Innovator Awards recognize and honor cutting-edge marketers with an awards ceremony at the company’s B2B Sales & Marketing Exchange and a corresponding, exclusive special report.
Kontent.ai, a modular content management system (CMS), received a $40 million investment from Expedition Growth Capital, enabling the company to operate independently from its parent company. Prior to the funding, Kontent.ai functioned as a business unit within Kentico, a digital experience platform that combines content management, digital marketing and commerce.
Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into a user’s CRM. The new platform seeks to bring together first-party and behavioral data from Demandbase ABX Cloud and third-party data from Demandbase Sales Intelligence Cloud to visualize account intelligence in a single instance.
ZoomInfo, a go-to-market software, data and intelligence provider, hired Bryan Law as Chief Marketing Officer. Law will lead ZoomInfo’s marketing organization to prioritize driving demand, enhance the company’s brand awareness and expand its thought leadership. ZoomInfo also joined the AWS Partner Network to improve data delivery through its Data-as-a-Service platform, OperationOs.
Inflection is a marketing automation platform (MAP) built for B2B product-led companies. The company believes that the future of B2B marketing is product-led and addressing this shift in marketing is essential for growth and building a sticky, loved product.
