As attendees entered the show floor for day three of the B2B Sales & Marketing Exchange (#B2BSMX), it was clear they were hungry to fit in as many B2B insights as possible before the show wrapped.
As attendees entered the show floor for day three of the B2B Sales & Marketing Exchange (#B2BSMX), it was clear they were hungry to fit in as many B2B insights as possible before the show wrapped.
Chili Piper, an inbound conversion platform for revenue teams, announced its new integration partnership with G2, a software marketplace. Chili Piper’s Form Concierge product will integrate within G2’s product profile call-to-actions to potentially give software buyers access to sales representatives, streamline meeting scheduling and convert qualified leads into buyers.
Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and objectives across teams on the same platform.
Businesses face mounting pressure to impress increasingly finicky customers, as more than 70% expect personalized interactions. And if customers don't receive the anticipated custom-made experience, they will typically move along to the next option. In fact, one in four consumers switched to a new product or buying method during the Covid-19 pandemic when a business didn’t offer a personalized experience.
B2B marketing gurus from all over gathered at the stunning Encore Boston Harbor to share all their insights and industry must-knows during day two of the B2B Sales & Marketing Exchange. Here are the key takeaways from day two of the conference:
As the first day of the B2B Sales & Marketing Exchange kicked off, attendees zipped in and out of workshops, case studies and networking opportunities to help them break the mold and innovate their overall GTM strategies for the most success.
During the B2B Sales & Marketing Exchange in Boston, Leadspace, a B2B customer data platform, and SalesIntel, a sales intelligence platform, announced an expansion of their partnership. The companies are aiming to deliver the richest B2B profiles to create territories, campaigns and ABM programs to allow for new opportunities and customers.
Access to SalesIntel’s direct dial, contact and technographic data is available through the Leadspace platform and Leadspace Studio. Leadspace Active Profiles are used to align a company’s Territory Plan to its total addressable market and ideal customer profile to align sales and marketing campaigns and execution. Users can aim to deliver campaigns that target the audience that buys, identifies the leads that convert and prioritize the opportunities that close.
“Leadspace is redefining the performance of B2B sales and marketing teams,” said Alex Yoder, CEO of Leadspace, in a statement. “We have over a decade of experience in delivering the most extensible B2B profiles in the industry. And unlike other offerings, the Leadspace platform is data source agnostic, open and extensible.”
“At SalesIntel, we are committed to providing the best sales intelligence available for revenue teams of all sizes,” added Manoj Ramnani, CEO and Founder of SalesIntel, in a statement. “Leadspace requires the highest quality data to fuel their platform, so this partnership expansion comes naturally. We are honored to be a trusted provider. I am incredibly excited to see the impact of Leadspace users having quality data within their platform. With customers having access to accurate contact data and over 200 million technographic data points, they will be equipped with the most accurate insights so they can expand reach, grow pipeline, and increase close rates."
QuotaPath is a sales commission planning and design tool designed to help companies automate and manage the sales compensation process, and fix broken sales compensation strategies.
