Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard as President and Chief Revenue Officer. Rooke and Sheppard will work together to help progress the company's formula of data and supply, product and go-to-market and scaling.
Enablement roles have increased 200% in the past two years — but the majority typically aren’t accessible to most under-represented individuals. To help address that gap in the marketplace, the Sales Enablement Society partnered with SV Academy, Seismic, Outreach and Introhive to launch a flagship DE&I program, Enableship.
Trusted CMO (TCMO) aims to provide foundational marketing for B2B startups to generate awareness, acquire customers and build a high-functioning marketing team. The company gives startups B2B marketing services, recruiting and education to help them grow and advance.
Closing is the zenith of sales. However, many deals end up stuck in the pipeline due to poor collaboration between the buyer and seller, such as lack of nurturing, poor engagement or the inability to strike at the heart of the customer’s needs.
B2B sales efforts still aren’t as targeted as they should be — and it comes at a detriment to companies’ bottom lines. New research from Lusha, a B2B database of company contacts and business leads, found that just under half (50%) of salespeople believe one of the most common effects of wrongly targeted outreach is damage to their company’s brand reputation.
Goldcast, an interactive virtual and hybrid events platform, closed a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures, bringing its total funding to $40 million.
Lookout, Inc., a provider of data-centric endpoint and cloud security solutions, welcomed back Deborah “Deb” Wolf as its Chief Marketing Officer (CMO). Wolf previously held the position from 2015 to 2018, where she helped the organization transition from a consumer-focused company into one supporting the enterprise.
Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Clearbit’s Weekly Visitor Report gives customers free access to an interactive dashboard of the companies visiting their site and this new version includes intent data, visitor tagging, sharing, filtering, channel analysis and more.
