Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals.

The bots aim to leverage machine learning to categorize and automate email responses, as well as update and manage MAP contacts. The new offerings include:

• Lead Offer Bot: positioned to start a conversation with leads and increase engagement;
• Lead Follow-Up Bot: designed to follow up with leads via automated emails and sales introductions after they have downloaded content; and
• Lead Re-Engage Bot: aims to re-engage closed or lost opportunities.

“Despite reports saying otherwise, email isn’t going anywhere. And email marketing is a company’s highest-leverage demand generation channel,” said David Cancel, Founder and CEO of Drift, in a statement. “But today’s buyers expect a more personalized experience in email and beyond — and companies aren’t delivering. With the launch of these email bots, marketers can leverage AI and machine learning to encourage conversations and ultimately make buying easier.” 

Mediafly’s sales enablement app combines content management, interactive presentation tools, sales readiness technology and analytics with the goal of improving sales effectiveness and closing more deals. Its cutting-edge technology and advisory services aim to guide companies through their sales enablement journey over time.

FEATURES/FUNCTIONALITY

Mediafly’s offerings include:

• Advisory services: sales enablement assessments and workshops for evaluating content and sales effectiveness gaps and making recommendations;
• Content management: content distribution to sales reps, as well as features for archiving, updating, editing and easily discovering content, all via a device-agnostic mobile app,
• Interactive selling tools: ROI calculators, TCO calculators and data visualization tools for quantifying the value of your product or service;
• Sales Readiness Insights: analytics to understand what sales content helps reps close deals and how to improve future efforts; and
• AI/ML: AI-powered integrations to CRM for reducing admin time for reps. Features like Meeting Assistant analyze rep behavior to recognize when a sales meeting takes place and automatically update the CRM record without manual input.

TARGETED USERS

The solution is intended for midsize to enterprise sales and marketing teams in a variety of verticals like CPG, healthcare, financial services, manufacturing, technology and more.

COMPATIBILITY

Mediafly is positioned to integrate with a variety of CRMs and ERP systems, including Salesforce, SAP and Microsoft Dynamics. Additional integrations can be found here.

DELIVERY/PRICING MODELS

Mediafly is a SaaS solution that is priced per user. Pricing tiers are contingent on the size of the user base and whether the solution provided is out of the box or includes customizations. Advisory Services are priced per workshop.

CURRENT CLIENTS/USERS

Current clients include GE Healthcare, IBM, ADP and more.

COMPETITIVE POSITIONING

Mediafly’s solution is designed to make it easy for reps to succeed in every sales interaction by moving away from a traditional sales pitch to a purposeful and engaging discussion focused on the challenges of the buyer.

CONTACT INFO

Mediafly
150 North Michigan Ave.
Suite 2000
Chicago, Il 60601
info@mediafly.com
+1 312.281.5175

We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how it can impact their business. The actual technology becomes overshadowed by the hype, unable to deliver on the many promises that businesses rush to peddle.

NewsCred, an enterprise content marketing platform provider, announced it has secured $20 million in funding. The round, which brings the company’s total funding amount to over $100 million, was led by InterWest Partners, with additional participation from Dentsu Inc., Escalate Capital Partners, FTV Capital, Mayfield Fund, FirstMark Capital and Greycroft.

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.

LinkedIn has added three new objectives to its redesigned Campaign Manager, which are positioned to better align companies with their campaign goals and provide a full-funnel marketing experience.

PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its new CEO, replacing Founder and former CEO Mark Opauszky.

In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help.

From July 15-19, Demand Gen Report will host its Buyer Insights & Intelligence Series (#bii19), a week-long virtual event designed to provide sales and marketing practitioners with insights on the latest strategies, tools and technology used by today’s top B2B companies to achieve their goals.